Brand

The GongGong mark and how to use it.

The mark

Two Gs, the second turned 180°, their spurs meeting: Gong, Gong. It is drawn in one colour, with nothing around it.

Download the mark (SVG)

The wordmark

GongGong

The mark and the name, set in Space Grotesk; the second “Gong” is lighter, an echo of the first. Keep space around it at least the height of the mark.

The name

GongGong: one word, a capital G at the start of each half. Not “Gong Gong”, “Gonggong” or “GONGGONG”.

Colours

  • Ember
    The one accent: primary buttons and the mark.#FF5533
  • Night
    Page background.#0E0F11
  • Slate
    Raised sections.#17181B
  • Paper
    Text.#F0F2F4

Type

Space Grotesk for headlines and the wordmark. Geist for everything you read.